NCTA Follows Industry Trend in Changing Names to Initials

September 19, 2016–The National Cable & Telecommunications Association announced today that it is changing its name to NCTA – The Internet & Television Association to better reflect “the vibrancy and diversity” of its members,” which include broadband and cable TV network operators as well as content providers.  “The updated NCTA brand is a continuation of the association’s effort to reflect how the marketplace is no longer defined by silos of the past.  It also builds upon NCTA’s 2015 rebranding of ‘INTX: The Internet & Television Expo’ from The Cable Show,” NCTA said in a press release announcing the change.

Courtesy TRDaily