Parties have generally expressed support for an FCC proposal to amend its Emergency Alert System (EAS) rules to add the event code “BLU” for Blue Alerts, but they disagree on some details, including the timeframe for deploying the new code and whether it should be voluntary. The new alert would enable the dissemination of information when law enforcement officers have been killed or seriously injured, are in imminent danger, or are missing.
In comments filed in PS docket 15-94 in response to a notice of proposed rulemaking adopted in June (TR Daily, June 22), the National Association of Broadcasters said it “supports the Commission’s commitment to public safety, and in particular, its effort to facilitate the apprehension of suspects who pose an imminent threat to law enforcement officers by notifying the public of an actionable threat to law enforcement officers. NAB recommends certain measures designed to enhance the effectiveness of Blue Alerts. Specifically, we submit that the highly successful AMBER Alert program provides a useful model for implementation of Blue Alerts. For example, like the AMBER program, a uniform approach to Blue Alerts will facilitate nationwide implementation, uniform message formulation and the consistent dissemination of Blue Alerts by EAS Participants. Also similar to AMBER Alerts, the Commission should require a comprehensive training and technical assistance program for message originators to ensure efficient message origination. Finally, we agree with the Commission’s proposed implementation period of six months, so long as a reasonable waiver process is available to broadcasters that face unexpected delays in introducing the new code.”
NAB proposed “that, as in the AMBER Alert program, Blue Alert stakeholders should agree that law enforcement officials will issue alerts only when established criteria have been met. Law enforcement officials should also help EAS Participants provide accurate information, and provide a method for handling tips and inquiries once the alert has been activated. Also, like AMBER Alerts, news organizations may use information in a Blue Alert for news purposes, and supplement that information with legitimate reporting to better inform the public. These and other criteria will help to ensure that Blue Alerts are accurate, timely and issued in an efficient manner.”
NCTA said its “member companies support the Commission’s proposal, unveiled at a recent DOJ event, to add Blue Alerts to EAS to assist in the protection and safety of police and other law enforcement officers in dire emergency situations in the line of duty. And as with other non-Presidential emergency alerts, including weather alerts and other state and local alerts, the transmission of Blue Alerts by EAS participants will be voluntary. This is consistent with the voluntary nature of the Blue Alert program and appropriate for incorporating the new code into the EAS rules.”
But NCTA noted that the NPRM “proposes to have EAS equipment manufacturers integrate the Blue Alert event code into equipment yet to be manufactured or sold, and to make necessary software upgrades available to EAS Participants within six months from the effective date of the rules. We urge the Commission to work with EAS equipment manufacturers to determine the adequacy of this timeframe. Under the proposed rules, EAS Participants may upgrade their equipment through either new equipment programmed with the new code or by installing the software upgrade from the manufacturer into existing equipment on a voluntary basis until their equipment is replaced. This is a sensible and effective approach for adopting a new code by EAS Participants based on past experience with other new EAS event codes.” Continue reading →